Shopify Course

Shopify Course Outline

Module 1: Introduction to Shopify

• Overview of Shopify and its benefits for eCommerce
• Key features and advantages of using Shopify
• Comparison of Shopify with other eCommerce platforms
• Understanding Shopify pricing plans

Module 2: Setting Up Your Shopify Store

• Creating a Shopify account
• Configuring basic settings: Store name, domain, and preferences
• Exploring the Shopify dashboard and interface
• Choosing and installing a theme

Module 3: Product Management

• Adding and organizing products in your store
• Writing compelling product descriptions and titles
• Setting product prices, SKUs, and inventory management
• Managing product variants (size, color, etc.)
• Creating and managing collections for better navigation

Module 4: Store Design and Customization

• Customizing your store theme (logo, colors, and layout)
• Adding pages (About Us, Contact Us, FAQs)
• Navigation menu setup and footer optimization
• Introduction to Shopify Liquid for advanced customization

Module 5: Payment and Shipping Settings

• Configuring payment gateways (Shopify Payments, PayPal, Stripe, etc.)
• Setting up shipping zones, rates, and delivery options
• Managing taxes for domestic and international sales
• Creating automatic discounts and promotions

Module 6: Marketing Your Shopify Store

• SEO optimization for Shopify stores
• Running email marketing campaigns with Shopify tools
• Integrating social media platforms for traffic generation
• Setting up Google Ads and Facebook Ads for your store

Module 7: Apps and Integrations

• Exploring the Shopify App Store for useful extensions
• Must-have apps for email marketing, reviews, and analytics
• Integrating third-party tools like Oberlo for dropshipping
• Automating workflows with apps like Zapier

Module 8: Managing Orders and Customers

• Processing and fulfilling customer orders
• Managing abandoned cart recovery
• Handling refunds, exchanges, and customer complaints
• Using customer data for retention and upselling strategies

Module 9: Shopify Analytics and Reporting

• Understanding Shopify’s built-in analytics tools
• Key performance metrics: Sales, traffic, conversion rates
• Using reports to identify trends and optimize your store
• Setting goals and tracking progress

Module 10: Advanced Shopify Features

• Exploring Shopify Plus for enterprise-level businesses
• Customizing checkout processes
• Multi-currency and multi-language store setup
• Leveraging Shopify POS for in-person sales

Module 11: Scaling and Growing Your Business

• Strategies for increasing sales and average order value
• Using upselling and cross-selling tactics
• Expanding to new markets and audiences
• Managing inventory and scaling efficiently

Module 12: Case Studies and Practical Applications

• Analyzing successful Shopify stores and their strategies
• Hands-on project: Building and launching a Shopify store
• Peer and instructor feedback on store performance

Module 13: Final Assessment and Certification

• Practical assessment: Launch and optimize a store
• Final quiz or evaluation
• Certification of completion