SEO Course

Search Engine Optimization (SEO) Course Outline

Module 1: Introduction to SEO

• What is SEO?
• Importance of SEO in digital marketing
• How search engines work: Crawling, indexing, and ranking
• Overview of Google algorithm updates

Module 2: Keyword Research and Strategy

• Understanding keywords: Short-tail vs. long-tail keywords
• Tools for keyword research (e.g., Google Keyword Planner, Ahrefs, SEMrush)
• Analyzing keyword difficulty and search intent
• Creating a keyword strategy aligned with business goals

Module 3: On-Page SEO

• Title tags, meta descriptions, and header tags optimization
• SEO-friendly URL structures
• Image optimization: Alt text, file size, and format
• Content creation and optimization for target keywords
• Internal linking strategies

Module 4: Technical SEO

• Website structure and crawlability
• XML sitemaps and robots.txt
• Page speed optimization (Core Web Vitals)
• Mobile-friendliness and responsive design
• Fixing duplicate content and canonical tags

Module 5: Off-Page SEO

• Link building strategies: Backlinks and domain authority
• Outreach and guest blogging
• Understanding the role of social signals
• Building online reputation and reviews

Module 6: Local SEO

• Optimizing for Google My Business
• Citation building and local directory submissions
• Local keyword research
• Managing local reviews and ratings

Module 7: Content Marketing and SEO

• Creating high-quality, evergreen content
• Blog optimization and topic clustering
• Incorporating multimedia: Videos, infographics, and podcasts
• Using content to earn backlinks organically

Module 8: Analytics and SEO Performance Tracking

• Introduction to Google Analytics and Google Search Console
• Tracking key metrics: Traffic, bounce rate, and conversions
• Monitoring keyword rankings and SERP performance
• Setting up and interpreting SEO reports

Module 9: Advanced SEO Techniques

• Structured data and schema markup
• Voice search optimization
• International SEO: Targeting global audiences
• SEO for eCommerce websites
• Leveraging AI and machine learning in SEO

Module 10: SEO Tools and Resources

• Overview of essential tools (e.g., Screaming Frog, Moz, Yoast SEO)
• Automating repetitive tasks with SEO tools
• Choosing the right tools for your goals and budget

Module 11: Case Studies and Practical Applications

• Analysis of successful SEO strategies
• Hands-on project: Optimizing a website for SEO
• Group discussions and peer feedback on strategies

Module 12: Final Assessment and Certification

• Comprehensive SEO audit project
• Feedback and evaluation from instructors
• Certification of completion