Amazon Course Outline
Module 1: Introduction to Selling on Amazon
- Overview of Amazon’s eCommerce ecosystem
- Benefits of selling on Amazon
- Understanding Amazon’s business models: FBA (Fulfillment by Amazon), FBM (Fulfillment by Merchant), and Amazon Handmade
- Key terms and concepts: Buy Box, ASIN, BSR, etc.
Module 2: Setting Up an Amazon Seller Account
- Choosing the right seller plan: Individual vs. Professional
- Step-by-step guide to creating a seller account
- Navigating the Amazon Seller Central dashboard
- Setting up your business information, payment methods, and tax settings
Module 3: Product Research and Selection
- Identifying profitable product niches
- Understanding market demand and competition
- Tools for product research (e.g., Jungle Scout, Helium 10, AMZScout)
- Evaluating product trends and seasonal opportunities
Module 4: Sourcing Products
- Methods of sourcing: Wholesale, private label, dropshipping, and manufacturing
- Finding reliable suppliers: Alibaba, local distributors, and trade shows
- Negotiating with suppliers and managing shipping logistics
- Evaluating sample products for quality assurance
Module 5: Listing Optimization
- Crafting compelling product titles and descriptions
- Using keywords effectively for Amazon SEO
- Creating high-quality images and videos for listings
- Optimizing bullet points and backend keywords
Module 6: Pricing Strategies
- Understanding Amazon’s pricing policies and competition
- Dynamic pricing strategies for the Buy Box
- Tools for automated repricing
- Managing discounts, coupons, and promotions
Module 7: Amazon Fulfillment Options
- Overview of FBA: Benefits, fees, and requirements
- Setting up and managing FBA inventory
- Comparing FBA vs. FBM: Which is best for your business?
- Managing returns and customer service with Amazon
Module 8: Advertising on Amazon
- Introduction to Amazon Advertising (PPC campaigns)
- Setting up Sponsored Products, Sponsored Brands, and Sponsored Display ads
- Optimizing ad campaigns for ROI
- Analyzing ad performance and making data-driven adjustments
Module 9: Customer Engagement and Feedback
- Importance of customer reviews and ratings
- Strategies for encouraging positive feedback
- Handling negative reviews professionally
- Using Amazon’s messaging system for customer support
Module 10: Analytics and Performance Tracking
- Key metrics to monitor: Sales, conversion rate, and BSR
- Using Amazon’s reporting tools to track performance
- Identifying and resolving account health issues
- Setting realistic goals based on data insights
Module 11: Advanced Selling Strategies
- Expanding your product line and scaling operations
- Leveraging Amazon’s global marketplaces for international sales
- Utilizing Amazon Brand Registry for protection and marketing
- Launching a private label product
Module 12: Legal and Compliance
- Understanding Amazon’s policies and guidelines
- Dealing with account suspensions and reinstatements
- Ensuring product compliance with regulations (safety, certifications, etc.)
- Intellectual property rights and trademark protections
Module 13: Case Studies and Practical Applications
- Analysis of successful Amazon businesses
- Hands-on project: Creating and optimizing a mock product listing
- Peer feedback and instructor evaluation
Module 14: Final Assessment and Certification
- Practical assessment: Develop a complete Amazon selling strategy
- Final quiz or evaluation
- Certification of completion
Module 1: Introduction to Selling on Amazon
- Overview of Amazon’s eCommerce ecosystem
- Benefits of selling on Amazon
- Understanding Amazon’s business models: FBA (Fulfillment by Amazon), FBM (Fulfillment by Merchant), and Amazon Handmade
- Key terms and concepts: Buy Box, ASIN, BSR, etc.
Module 2: Setting Up an Amazon Seller Account
- Choosing the right seller plan: Individual vs. Professional
- Step-by-step guide to creating a seller account
- Navigating the Amazon Seller Central dashboard
- Setting up your business information, payment methods, and tax settings
Module 3: Product Research and Selection
- Identifying profitable product niches
- Understanding market demand and competition
- Tools for product research (e.g., Jungle Scout, Helium 10, AMZScout)
- Evaluating product trends and seasonal opportunities
Module 4: Sourcing Products
- Methods of sourcing: Wholesale, private label, dropshipping, and manufacturing
- Finding reliable suppliers: Alibaba, local distributors, and trade shows
- Negotiating with suppliers and managing shipping logistics
- Evaluating sample products for quality assurance
Module 5: Listing Optimization
- Crafting compelling product titles and descriptions
- Using keywords effectively for Amazon SEO
- Creating high-quality images and videos for listings
- Optimizing bullet points and backend keywords
Module 6: Pricing Strategies
- Understanding Amazon’s pricing policies and competition
- Dynamic pricing strategies for the Buy Box
- Tools for automated repricing
- Managing discounts, coupons, and promotions
Module 7: Amazon Fulfillment Options
- Overview of FBA: Benefits, fees, and requirements
- Setting up and managing FBA inventory
- Comparing FBA vs. FBM: Which is best for your business?
- Managing returns and customer service with Amazon
Module 8: Advertising on Amazon
- Introduction to Amazon Advertising (PPC campaigns)
- Setting up Sponsored Products, Sponsored Brands, and Sponsored Display ads
- Optimizing ad campaigns for ROI
- Analyzing ad performance and making data-driven adjustments
Module 9: Customer Engagement and Feedback
- Importance of customer reviews and ratings
- Strategies for encouraging positive feedback
- Handling negative reviews professionally
- Using Amazon’s messaging system for customer support
Module 10: Analytics and Performance Tracking
- Key metrics to monitor: Sales, conversion rate, and BSR
- Using Amazon’s reporting tools to track performance
- Identifying and resolving account health issues
- Setting realistic goals based on data insights
Module 11: Advanced Selling Strategies
- Expanding your product line and scaling operations
- Leveraging Amazon’s global marketplaces for international sales
- Utilizing Amazon Brand Registry for protection and marketing
- Launching a private label product
Module 12: Legal and Compliance
- Understanding Amazon’s policies and guidelines
- Dealing with account suspensions and reinstatements
- Ensuring product compliance with regulations (safety, certifications, etc.)
- Intellectual property rights and trademark protections
Module 13: Case Studies and Practical Applications
- Analysis of successful Amazon businesses
- Hands-on project: Creating and optimizing a mock product listing
- Peer feedback and instructor evaluation
Module 14: Final Assessment and Certification
- Practical assessment: Develop a complete Amazon selling strategy
- Final quiz or evaluation
- Certification of completion
