Complete Digital Media Marketing course Outline Include 4 Courses
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO in digital marketing
- Types of Marketing
- White Hat vs Black Hat SEO
- How search engines work: Crawling, indexing, and ranking
- Overview of Google algorithm updates
Module 2: Keyword Research and Strategy
- Understanding keywords: Short-tail vs. long-tail keywords
- Keyword Intent: Navigational, Informational, Transactional and Commercial
- Keyword Cannibalization
- Keyword Canonicalization
- Keyword Placement Strategy (Title, URL, Headings, Content)
- Tools for keyword research (e.g., Google Keyword Planner, Ahrefs, SEMrush)
- Analyzing keyword difficulty and search intent
- Creating a keyword strategy aligned with business goals
Module 2: Off-Page SEO
- Profile Linking
- Image Sharing
- Business Directories
- Local Listing
- Classifieds (Free Ads)
- Article Submissions
- Guest Posting
- Social Bookmarking
- Social Sharing
- Document Sharing
Module 3: On-Page SEO
- Title tags, meta descriptions, and header tags optimization
- SEO-friendly URL structures
- Image optimization: Alt text, file size, and format
- Content creation and optimization for target keywords
- Internal linking strategies
- Google Major Updates
- Keyword Stuffing
- Google Sandbox
- PA and DA by (MOZBAR)
- URL Structure & Slug Optimization
- Mobile Responsiveness
- Schema Markup & Rich Snippets
- Monitoring Backlinks & Disavowing Toxic Links
Module 4: Technical SEO
- Website structure and crawlability
- XML sitemaps and robots.txt
- Page speed optimization (Core Web Vitals)
- Mobile-friendliness and responsive design
- Fixing duplicate content and canonical tags
- Competitor Backlink Analysis (Using Ahrefs/SEMrush/Ubersuggest)
Module 5: Off-Page SEO
- Link building strategies: Backlinks and domain authority
- Outreach
- Understanding the role of social signals
- Building online reputation and reviews
Module 6: Local SEO
- Optimizing for Google My Business
- Citation building and local directory submissions
- Local keyword research
- Managing local reviews and ratings
Module 7: Content Marketing and SEO
- Creating high-quality, evergreen content
- Blog optimization and topic clustering
- Incorporating multimedia: Videos, infographics, and podcasts
- Using content to earn backlinks organically
Module 8: Analytics and SEO Performance Tracking
- Introduction to Google Analytics and Google Search Console
- Tracking key metrics: Traffic, bounce rate, and conversions
- Monitoring keyword rankings and SERP performance
- Setting up and interpreting SEO reports
- Competitor Backlink Analysis (Using Ahrefs/SEMrush/Ubersuggest)
Module 9: Advanced SEO Techniques
- Structured data and schema markup
- Voice search optimization
- International SEO: Targeting global audiences
- SEO for eCommerce websites
Module 10: SEO Tools and Resources
- Overview of essential tools (e.g., Screaming Frog, Moz, Yoast SEO)
- Automating repetitive tasks with SEO tools
- Choosing the right tools for your goals and budget
Module 11: Case Studies and Practical Applications
- Analysis of successful SEO strategies
- Hands-on project: Optimizing a website for SEO
- Group discussions and peer feedback on strategies
- Common SEO Errors & How to Fix Them
- Reporting SEO Progress
Module 12: Final Assessment and Certification
- Comprehensive SEO audit project
- Feedback and evaluation from instructors
- Certification of completion
Module 1: Introduction to Social Media Marketing
- Overview of Social Media Marketing (SMM)
- Importance of SMM in the digital landscape
- Understanding social media platforms and their purposes
- Current trends and future of social media
Module 2: Social Media Strategy Development
- Setting goals and objectives for social media campaigns
- Identifying and understanding your target audience
- Choosing the right platforms for your business
- Competitor analysis and benchmarking
Module 3: Content Creation and Management
- Crafting engaging and shareable content
- Types of content: images, videos, blogs, stories, and live streams
- Developing a content calendar and scheduling tools
- Tools and software for content creation (e.g., Canva, Adobe Spark)
Module 4: Platform-Specific Marketing Techniques
- Facebook: Advertising, groups, pages, and boosting posts
- Instagram: Stories, reels, hashtags, and influencer collaborations
- Twitter: Building engagement and utilizing trends
- LinkedIn: Professional networking and B2B marketing strategies
- TikTok: Viral content and trends in short-form video marketing
- YouTube: Video SEO and channel optimization
Module 5: Social Media Advertising
- Introduction to paid social media campaigns
- Setting up and managing ads on various platforms
- Targeting, retargeting, and audience segmentation
- Measuring ROI and optimizing ad performance
Module 6: Analytics and Performance Tracking
- Key metrics to track for social media success
- Tools for analytics (e.g., Google Analytics, platform insights)
- Interpreting data to refine strategies
- Creating reports for stakeholders
Module 7: Community Engagement and Management
- Building relationships with your audience
- Managing comments, messages, and reviews
- Dealing with negative feedback professionally
- Growing and nurturing online communities
Module 8: Advanced Social Media Strategies
- Influencer marketing: Finding and collaborating with influencers
- Social media automation tools
- Trends like AR filters, user-generated content, and shoppable posts
- Crisis management on social media
Module 9: Case Studies and Practical Applications
- Analysis of successful social media campaigns
- Hands-on project: Developing a social media strategy for a brand
- Group discussions and peer feedback
Module 10: Final Assessment and Certification
- Comprehensive quiz or project submission
- Feedback from instructors
- Course completion certification
