Digital Marketing Course

Digital Media Marketing course Outline

Module 1: Introduction to Social Media Marketing

• Overview of Social Media Marketing (SMM)
• Importance of SMM in the digital landscape
• Understanding social media platforms and their purposes
• Current trends and future of social media

Module 2: Social Media Strategy Development

• Setting goals and objectives for social media campaigns
• Identifying and understanding your target audience
• Choosing the right platforms for your business
• Competitor analysis and benchmarking

Module 3: Content Creation and Management

• Crafting engaging and shareable content
• Types of content: images, videos, blogs, stories, and live streams
• Developing a content calendar and scheduling tools
• Tools and software for content creation (e.g., Canva, Adobe Spark)

Module 4: Platform-Specific Marketing Techniques

• Facebook: Advertising, groups, pages, and boosting posts
• Instagram: Stories, reels, hashtags, and influencer collaborations
• Twitter: Building engagement and utilizing trends
• LinkedIn: Professional networking and B2B marketing strategies
• TikTok: Viral content and trends in short-form video marketing
• YouTube: Video SEO and channel optimization

Module 5: Social Media Advertising

• Introduction to paid social media campaigns
• Setting up and managing ads on various platforms
• Targeting, retargeting, and audience segmentation
• Measuring ROI and optimizing ad performance

Module 6: Analytics and Performance Tracking

• Key metrics to track for social media success
• Tools for analytics (e.g., Google Analytics, platform insights)
• Interpreting data to refine strategies
• Creating reports for stakeholders

Module 7: Community Engagement and Management

• Building relationships with your audience
• Managing comments, messages, and reviews
• Dealing with negative feedback professionally
• Growing and nurturing online communities

Module 8: Advanced Social Media Strategies

• Influencer marketing: Finding and collaborating with influencers
• Social media automation tools
• Trends like AR filters, user-generated content, and shoppable posts
• Crisis management on social media

Module 9: Case Studies and Practical Applications

• Analysis of successful social media campaigns
• Hands-on project: Developing a social media strategy for a brand
• Group discussions and peer feedback

Module 10: Final Assessment and Certification

• Comprehensive quiz or project submission
• Feedback from instructors
• Course completion certification